In the second installment of our two-part series on the groundbreaking world of 3D billboards, we tackled their rising wave in demand and ability to enhance storytelling through a transformed way of doing out-of-home-advertising. Featuring The Mill speakers, Jocelyn Birsch – US Director of Experience and Magdalena Luna – Creative Director.
Watch our digital event below 👇
In Part 1, our expert The Mill panellists, Barry Greaves – Executive Creative Director Shanghai, and Alex Buxton, Business Development Director, discussed the impact and future of 3D interactive billboards with a particular focus on Shanghai and London implementations. Dive into part 1 below!
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