Technicolor Games has once again returned to the pitch, teaming up for the fifteenth year with EA (Electronic Arts) on the new-look football franchise, EA Sports FC24, providing work on various parts of the game’s creation; providing 3D Art services across characters and environments. However, this time, they were not alone. The Mill also contributed to the project by bringing to life the gameplay trailer and developed an immersive and lifelike virtual representation of the renowned footballer Erling Haaland. Check out below more information on our services provided 👇
The team began work in August 2022, with the brief to work on various parts of the game’s creation. Overall, the project consisted of a team of approximately 80 highly-skilled Technicolor Games artists. The environment work extended across stadium creation and lighting, as well as crafting iconic player kits, props, buildings, vehicles and accessories. Over in the character team, they were responsible for producing photorealistic player heads, along with player accessories, stadium crowds and story-mode outfits.
The Mill and EA (Electronic Arts) collaboration resulted in the creation of a realtime virtual character that accurately portrayed Haaland. In partnership with Uncommon, The Mill created an engaging activation that brought the virtual character to life, interacting in real-time with the audience.
A selected group of guests, during the exclusive pre-launch private event for EA FC 24 in Amsterdam, held on the 13th and 14th of July in 2023, were able to engage and interact with Haaland’s real-time character. Check it out below ⚽