MPC, Burberry and Megaforce, three big names. So big in fact, combining them has the potential to create atmospheric changes (of the giant hailstone kind).
Burberry’s ’Festive’ campaign, follows Megaforce’s magical formula of larger than life grandeur grounded in the reality of human experience – in this case, friendship in the face of adversity.
Staying true to the Burberry spirit, the film follows an (impeccably dressed) quartet dance through the streets; each step taken choreographed by renown collective (LA) HORDE and creatively written and imagined by Megaforce through Riff Raff. The new campaign celebrates the brand’s history, as the dancers brave an ice storm, dressed in weatherproof clothing inspired by the founder, Thomas Burberry’s iconic collections.